Work
Copyeditor | 4sight Health
April 2023 – Present
Proofread weekly email series, commentaries and blogs.
Sr. Graphic Designer | UCare
August 2022 – Present
Designed Go-To-Market campaign materials across all lines of business. Influenced TV storyboards and worked on-set with directors and producers. Facilitated photoshoots. Collaborated with digital marketing team and used reporting and analytics to determine best platforms and designs. Influenced strategy and marketing briefs. Conceptualized new brand assets for current and expansion markets. Reviewed and finalized design materials for accuracy and brand consistency. Validated design work for accuracy, grammar and visual coherence across materials.
PROGRAMS
Robohead
Adobe InDesign + InCopy
Adobe Illustrator
Microsoft Powerpoint
Microsoft Word
Adobe Photoshop + Bridge
Adobe Premiere Pro + After Effects
Sketch + InVision
Sr. Graphic Designer | Medica
July 2017 – August 2022
Finalized two separate brand redesigns and created the guide books. Constructed asset libraries. Developed acquisition and member materials for consumers across all healthcare types. Co-branded with providers, including a special merger with Dean Health. Strategized and conceptualized network positioning and utilized user testing/analytics for insight. Lead heavily regulated projects, including language blocks and forms. Supported high-level leadership presentations.
In addition to my design role, onboarded new team members, created project management and design processes, approved press checks, and managed online accounts and DAM. Also was an Employee Giving Campaign committee chair and Volunteer Council member.
Special projects: Annual community reports, Medicare magazines
LMS Graphic Designer | Loffler
September 2016 – July 2017
On-site graphic designer at Medica (same details).
Graphic Designer | Lillie Suburban Newspapers
December 2014 – September 2016
Designed entire newspapers for six publications each week. Designed ads/coupons/fliers and other needed content including special sections and tabs. Sent through pages for plate production.
SalesForce Marketing Cloud
AWARDS
My personal accomplishments in both writing and designing:
Honorable Mention
Design of the Year Pacemaker
(Associated Collegiate Press, 2014)
Third place
Column Writing
(New York Press Association, 2014)
During my tenure as Managing Editor at Cardinal Points, we received these awards:
All-American with
4 Marks of Distinction
(New York Press Association, 2014)
Second place
General Excellence
(New York Press Association, 2014)
Eighth place
Top 10 Weekly Tabloids
(Associated Collegiate Press, 2013)
Freelance Night Editor | Press-Republican
February 2013 – May 2014
Chose wire content for News/Spectrum sections. Created mock-ups for hub to design. Edited copy/proofs for News/Sports/Spectrum/
Business sections. In charge of final send-off. Processed pages for plate production.
Education
Saint Mary’s University of Minnesota | 2023
B.S. Marketing
State University of New York Plattsburgh | 2014
B.A. Newspaper Journalism
B.A. Multimedia Journalism