Company: UCare

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The most exciting part of my time at UCare was spent on shoots. There were three kinds of videos we normally produced for commercials: DRTV, member stories, and brand bike team. We worked with our agency-of-record Preston Spire to come up with ideas. After fine-tuning storyboards, Preston Spire would coordinate with our preferred video agency Plural and things would come to life. 

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Whenever we involved the UCare bike team, which was all employee volunteers, it included a lot of coordinating and release signing. This meant we needed a spreadsheet to keep track of active employees and the waivers they signed.

 

At the same time we were shooting video, we were also gathering still shots from the scene and employee portraits while they weren't busy on set, utilizing our time with them so we could get a variety of media to go along with the video. I habitually looked for ways to tie in these stills to the campaign. That way, our digital, print, and broadcast mediums would align with fresh new angles from the same visual.