Medica ONESource
Company: Medica
Upon Medica’s rebranding, we had a few opportunities to update third party sites. An HSA/FSA product by Wex Health was one that we had the most control over. Among the suite of deliverables were a VISA debit card, website, and mobile app icon.
I worked with the UX lead to deliver a web guide and hero image assets for the website. The mobile app was not customizable except for the app icon, which was the case for a few other third party apps. So I came up with a system for those to be cohesive when downloaded by a user.
The last part of this was a VISA debit card. We wanted this experience to feel special and personal to the member, much like they would enjoy taking out a customized credit card. It was an excellent branding tool.
CONSIDERATIONS
Logo + branding
Value in card design
Limited design on website
App icon design system
