top of page
Medicare Calendars
Company: Medica
The calendar started out as a value-add for Medica members to show that they were a part of a health plan that was more than just interested in their business. Through the years I designed it, the calendar evolved from using in-house photography from our commercial shoot, to stock and then back to local artists. The reoccuring structure was to present a catching and relatable image, but tie in clinical information about getting screened for services, seeing your doctor, etc. Eventually by the last issue, we scaled all of that health insurance lingo back and just focused on the value-add part.
CONSIDERATIONS
Value-add
Clinical content
Local vs. stock
Size/mailing
bottom of page